What cookies we use, why we use them, and how you can control your preferences.
Last updated: 28 July 2026
This Cookie Policy explains how Merton Nutrition Ltd ("we", "us", "our") uses cookies and similar tracking technologies on https://cleanactive.world/. It should be read alongside our Privacy Policy.
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits and to remember certain information about your session or preferences. Similar technologies include local storage, session storage and pixel tags.
We implement Google Consent Mode v2. When you first visit the Site, all non-essential cookie storage signals are set to denied by default - including ad_storage, ad_user_data, ad_personalization and analytics_storage. These signals are updated to granted only if you click Accept All in the cookie banner.
Your choice is stored in your browser's local storage (cookieConsent) and honoured on all subsequent visits for up to 12 months, after which your consent will be requested again.
These cookies are essential for the Site to function. They do not require consent.
| Cookie / Key | Purpose | Duration | Provider |
|---|---|---|---|
| cookieConsent (localStorage) | Stores your cookie consent choice (accepted / rejected) | Until manually cleared | Merton Nutrition (1st party) |
Set only after you accept cookies. Help us understand how visitors use the Site so we can improve it.
| Cookie | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes unique users (Google Analytics) | 2 years | Google LLC |
| _ga_* | Maintains session state (Google Analytics 4) | 2 years | Google LLC |
| _gid | Distinguishes users (Google Analytics) | 24 hours | Google LLC |
Set only after you accept cookies. Used to show relevant advertising and measure ad campaign performance.
| Cookie | Purpose | Duration | Provider |
|---|---|---|---|
| _gcl_au | Google Ads conversion linking | 90 days | Google LLC |
| _fbp | Meta (Facebook) Pixel - ad delivery and measurement | 90 days | Meta Platforms Inc. |
| fr | Meta advertising - ad targeting | 90 days | Meta Platforms Inc. |
Some cookies are set by third-party services (Google, Meta). These parties have their own privacy policies and cookie practices. We encourage you to review them:
Google processes data in the United States under adequacy decisions and Standard Contractual Clauses as per the UK-US Data Bridge framework. Meta similarly uses appropriate safeguards for international transfers.
In addition to our consent banner, you can control cookies through your browser settings. Most browsers allow you to:
Note that blocking all cookies may affect Site functionality. Browser-specific guidance:
You can also opt out of interest-based advertising via Your Online Choices or NAI opt-out.
We may update this Cookie Policy periodically. The "Last updated" date above will reflect any changes. Continued use of the Site after an update constitutes acceptance of the revised policy.
For questions about this Cookie Policy, contact us at:
Merton Nutrition Ltd · 14 Hartfield Road, London, SW19 3TA
Email: info@cleanactive.world · Phone: +44 20 3976 4410
Merton Nutrition uses cookies to improve your experience and, where you agree, to support advertising and analytics. See our Cookie Policy for details.